TRIFE Mafia, Inc. is more than a “rap group”.
It is a brand and an independent label. The word “TRIFE” is an acronym for “Turning Risk Into Future Earnings”, something we all can relate to. Jab Julien and Kellz Merlin developed the brand to motivate and to show that any negative can turn into a positive. The word TRIFE is not conventionally a good characteristic but when it’s “Turning Risk Into Future Earnings”, we are all TRIFE. Jab and Kellz spread their message through smash hits and can really appeal to any audience.